At Heartland Bank, our goal is to provide you with the best banking experience. Four years ago, Heartland Bank began a partnership with The MSR Group to ask you about your service experiences with us. MSR is a trusted Nebraska-based organization that conducts customer surveys and gives us your responses on important service questions.

At this time, we are transitioning the MSR program from phone calls to email surveys. The email will come from, with a subject line of “Your recent Heartland Bank experience.” Below is an example of what the email message will look like when you receive it in your inbox:


Customers are randomly selected to participate and your feedback is anonymous. We won’t know your identity unless you have a comment or concern and would like a personal follow up.

In addition:

  • We do NOT provide your personal or banking information to MSR.
  • The email survey will NOT ask you to provide any personal information.
  • MSR is NOT selling anything.

The MSR Group only has one purpose in mind -- to ask you for feedback on your banking experience.

If you wish to opt out of surveys from the MSR Group, you may unsubscribe at any time. It takes less than five minutes to answer the questions about your recent interaction. We thank you for your willingness to be a part of this ongoing process!

Why is it important to update my contact information with Heartland Bank?

Keeping your information current helps us alert you to debit card fraud, online and mobile banking alerts, product and service information, customer service surveys, check reorders and any bank announcements. 

Here's how to update your contact information quickly through your online banking account on your desktop computer!


John Wilkins

John is Chairman and CEO of Heartland Bank. He is the third generation of the Wilkins family to lead the bank. John has over 30 years of banking experience in various lending, wealth management, and branch leadership roles. In his free time he enjoys traveling and spending time with his family.

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