Click here to download and view our Privacy Notice (PDF).
.jpg "Heartland Bank Privacy Statement")
Our customers are at the heart of everything we do. We understand the trust you place in us by sharing your personal information, and we take this responsibility very seriously. Our commitment goes beyond mere compliance; it's about ensuring that every interaction and every piece of information you entrust to us is handled with the utmost care and confidentiality.
We are committed to providing the highest standards of security and privacy. Whether you're a long-standing customer or a visitor exploring our services, know that your privacy is not just a policy to us - it's a promise we keep at the core of our values.
Click here to download and view our Privacy Notice (PDF).
If you notice any inaccuracies in the information we report to consumer reporting agencies about your account(s), please inform us promptly. Send a written description of the specific inaccuracies to:
Heartland Bank
P.O. Box 313
Geneva, NE 68361
The Children's Online Privacy Protection Act (COPPA) was passed to give parents increased control over what information is collected from their children online and how such information is used. The law applies to websites and services directed to, and which knowingly collect information from, children under the age of 13. Heartland Bank's websites and online services are not directed to children under the age of 13, nor is information knowingly collected from them. For additional information on COPPA protections visit OnGuardOnline.gov.
Last Updated: November 7, 2025
HeartlandBank ("we","our",or"us") is committed to protecting your privacy and safeguarding your personal information. This Mobile App Privacy Policy ("Policy") explains how we collect, use, share, and protect information when you use our mobile application, Heartland Bank (NE) — also known as HB Mobile — available through the Google Play Store and Apple App Store.
This Policy supplements our Heartland Bank Privacy Statement↗ and applies specifically to your use of the HB Mobile App.
1. Information We Collect
When you use HB Mobile, we may collect the following categories of information:
We collect this information when you actively provide it, when it's automatically transmitted by your device, or when you grant permission for specific features.
2. Location Services
Location Information. If you have enabled location services on your phone and agree to the collection of your location when prompted by the Servcies, we will collect location data when you use the Services — even when the app is closed or not in us — for example, to provide our fraud detection services. IF you do not want us to collect this information, you may decline the collection of your location when prompted or adjust the location services settings on your device.
3. How We Use Your Information
We use collected information to:
We do not sell your personal data or use it for third-party advertising.
4. Data Linked to You
Consistent with Apple's App Privacy Label requirements, data that may be linked to your identity includes:
5. How We Share Information
We may share information only as necessary to deliver banking services or as required by law. This may include:
All service providers are contractually bound to protect your data and use it solely for authorized purposes.
6. Data Security
Your data is protected through encryption in transit and at rest, firewalls, authentication controls, and regular monitoring.
We also support Face ID, Touch ID, and passcode authentication to enhance device-level security. While no system is completely immune to threats, we maintain strong administrative, technical, and physical safeguards to minimize risk.
7. Data Retention
We retain your information only as long as necessary to provide services, comply with legal requirements, and maintain accurate records. When data is no longer needed, it is securely deleted or anonymized.
8. Your Choices Regarding Your Information
You have several choices regarding use of information on the Services:
(a) How We Respond to Do Not Track Signals. Some web browsers transmit "do not track" signals to the websites and other online services with which your web browser communicates. There is currently no standard that governs what, if anything, websites should do when they receive these signals. We currently do not take action in response to these signals. If and when a standard is established, we may revise our policy on responding to these signals.
(b) Access, Update, or Correct Your Information. You can access, update, or correct your information by changing preferences in your account. For additional requests, please contact us.
(c) Option Out of Email or SMS Communications. If you have signed up to receive our email marketing communications, you can unsubscribe at any time by clicking the "unsubscribe" link included at the bottom of the email or other electronic communication. Alternatively, you can opt out of receiving marketing communications by contacting us at the information under "Contact Us" below. If you provide your phone number through the Services, we may send you notifications by SMS< such as fraud alerts. You may opt out of SMS communications by unlinking your mobile phone number through the Services.
(d) Opting Out of Location Tracking. If you initially consented to the collection of geo-location information through the Services, you can subsequently stop the collection of this information at any time by changing the preferences on your mobile device. Please note, however, that if you withdraw consent to our collection of location information, you may no longer be able to use some features of the App.
9. Links to Other Sites
The App may contain links to third-party websites. When you click on a link to any other website or location, you will leave the App and go to another site and another entity may collect personal and/or anonymous information from you.
The App's provision of a link to any other website or location is for your convenience and does not signify our endorsement of such other website or its contents. We have no control over, do not review, and cannot be responsible for, these outside websites or their content.
Please be aware that the terms of this Privacy Policy do not apply to these outside websites. We encourage you to read the privacy policy of every website you visit.
10. Children's Privacy
HB Mobile is intended for users aged 13 and older. We do not knowingly collect information from children under 13. If we learn that we have unintentionally collected such data, we will promptly delete it.
11. Updates to This Policy
We may update this Policy periodically. Any changes will be posted on this page with an updated "Last Updated" date. In the event of significant changes, we will notify users within the app or via email.
12. Contact Us
If you have any questions or concerns regarding this Policy or your personal information, please contact us at:
Heartland Bank
Attn: Compliance Officer
896 G Street
PO Box 313
Geneva, NE 68361
(402) 759-3114
Due to recently increased security requirements, we at Heartland Bank are no longer able to support version 10 or older of Internet Explorer. We are sorry for this inconvenience, and encourage you to upgrade to more secure options such as Internet Explorer 11, Google Chrome, or Mozilla Firefox.
