What Are Credit Trigger Leads and How You Can Stop Them

When any lender pulls your credit report, the credit bureau sells this information as a “Trigger Lead”. The sale of your information is legal, but you can opt out. That's why we have put together helpful information about why you may receive unsolicited marketing offers and steps you can take to prevent it from happening.

If you've recently applied for a loan and suddenly started receiving a flood of phone calls, emails, or text messages from unfamiliar lenders, you're not alone. We're hearing from a growing number of customers who are feeling overwhelmed by these unexpected and frustrating contacts. The root of the issues all stems from Credit Trigger Leads.

What Are Credit Trigger Leads?

When you apply for a loan, whether it's a mortgage, an auto loan, or a personal loan, the lender pulls your credit report. What you may not realize is that this simple action can "trigger" the credit bureaus (Equifax, TransUnion, Experian, and Innovis) to sell your information to other lenders. This is what's known as a trigger lead.

Yes, it's completely legal, and no, you didn't explicitly agree to it. Credit bureaus are legally allowed to release your information to paying members of their network. That includes your name, credit data, phone number, and more, all sold to marketers who want to get their offers in front of you.

It's frustrating, we know. But thankfully, there are steps you can take to protect your personal information and stop the marketing madness.

Why Are They Doing This?

Credit bureaus operate on a business model built on data. They make money in two main ways:

• Charging consumers for credit reports and monitoring services.

• Selling Consumer Data - especially credit inquiries, to marketers and lenders.

So when you apply for a loan, you're marked as "actively seeking credit." That status is a gold mine for other lenders who want your business, and they'll pay for access to that information.

How It Affects You?

The sale of your data can result in:

• Unsolicited phone calls and texts from aggressive lenders.
• "Pre-approved" credit card offers in your mailbox.
• Increased risk of scams and misleading offers from companies that may not have your best interest at heart.
  

Even if you never respond, the sheer volume of these messages can feel overwhelming.

How to Stop It: Your Privacy Protection Toolkit

1.  Opt Out of Credit Trigger Leads: Visit www.optoutprescreen.com to opt out of pre-screened credit and insurance offers.  This is the official site used by the Consumer Credit Reporting Industry.
   
   • You can choose to opt out for 5 years or permanently.
   • You can also call 888-567-8688 and follow the prompts to opt out by phone.
   • If you choose the permanent option, you'll receive a form by mail to sign and return.
2. Add Your Number to the Do Not Call Registry: Register your phone numbers with the National Do Not Call Registry. This reduces unwanted sales calls across all industries, not just lenders.
3. Stop Unsolicited Mail Offers: Sign up at www.dmachoice.org to reduce direct mail marketing. This service helps you control which companies can send you promotional mail.
4. Be Selective With Your Communication: If you receive unsolicited offers, remember that you are under no obligation to answer, respond, or call back. Trust your instincts. If something doesn't feel right, it probably isn't.

FAQs About Credit Trigger Leads

Can credit bureaus really share my info without my permission?

Yes. Under current laws, they are allowed to sell your information to third-party marketers if you haven't opted out.

Why would they do that?

Because it's lucrative. Companies pay to get your contact details and credit inquiry information so they can market their financial products directly to you.

Will opting out stop all offers?

Not entirely. It will reduce most credit and insurance offers. However, it won't block organizations you already do business with, charities, political groups, or associations from contacting you. You'll need to reach out to them individually.

Does registering for the Do Not Call list also prevent data sales?

No. The Do Not Call list only applies to telemarketing. You still need to opt out at OptOutPrescreen.com to stop credit-related data sharing.

Can I opt out other members of my household?

No. Each individual must complete the opt-out process separately.

How long does it take for opt-out to take effect?

Typically, within five days, but you may continue receiving offers for a short period, as some companies may have already purchased your information.

How long does your registration on these opt-out lists last?

With OptOutPrescreen.com, if you choose the temporary opt-out, it remains in effect for 5 years. If you choose the permanent opt-out option, it remains in effect indefinitely. However, you must complete and return a signed confirmation form by mail after submitting your request online or by phone. For the National Do Not Call list, your registration is permanent. Your phone number will remain on the list until you remove it or disconnect the number. Your registration to opt out of direct mail marketing through DMAchoice.org will be valid for 10 years.

Protecting Your Privacy Starts with Awareness

At Heartland Bank, we're committed to helping our customers feel informed, empowered, and protected. We understand how frustrating it can be to receive these unsolicited offers, and we're here to help you stop them.

To learn more about safeguarding your personal information, please speak with one of our associates. We'll be happy to guide you through the steps and answer any questions you may have.

Your information belongs to you. Let’s keep it that way.
Experience the Difference with Heartland Bank.